From 1st September until Non-League day on October 13th, 688 men will have died from prostate cancer. In an effort to raise vital awareness and funds, the National League has chosen leading men’s health charity- Prostate Cancer UK- as its first ever official charity partner.
In a first for English football, a national football league has changed its brand mid-season, to unite in the fight against the UK’s most prevalent male cancer. Vanarama, the title sponsor of the National League changed its name to MANarama for the duration of September, to raise awareness of the deadly cancer that kills one man every 45 minutes.
The rebrand featured a striking new league logo to highlight the support for Prostate Cancer UK. Vanarama also completely rebranded its own site to reflect the commitment to a fundraising drive aiming to raise £150,000.
A new captain’s armband, worn by all MANarama National League club captains on Non-League Day- Saturday 13th October- included the iconic Prostate Cancer UK logo. The 34 matches saw all skippers proudly displaying the unique orange band to illustrate their club’s united stance against the most common cancer in men.
Vanarama pledged to raise £150,000 in just 43 days through a vehicle leasing scheme that ran throughout September. Telling the nation to ‘lease a van, save a man’ Vanarama via their newly launched car leasing platform-Motorama- donated £50 for every vehicle leased from 1st September to non-league day on 13th October. A cheque was presented live on BT Sport at FC Halifax Town vs Chesterfield on Non-League Day.
Speaking on the partnership and campaign, local MP- Nigel Adams- said: “The work done by Vanarama and National League is fantastic. It is encouraging to see large companies such as Vanarama highlighting the vital work of charities like Prostate Cancer UK. As one of the biggest killers of men in our country, it is important that we all work to spread the word about Prostate Cancer. I encourage all those in Selby and Ainsty to help raise awareness.”