Small Business Saturday Partners with the Duke of York’s iDEA Programme

Small Business Saturday Partners with the Duke of York’s iDEA Programme


Local MP, Nigel Adams, has welcomed the partnering of Small Business Saturday with the Duke of York’s Inspiring Digital Enterprise Award (iDEA) to further support small businesses in Selby and Ainsty.


The iDEA programme was launched in an effort to combat the Digital Skills Gap, and the newly announced partnership will enable small businesses to access free, expert, online digital training. Participants have access to learning materials on a broad range of digital skills and are incentivised to become digital all-rounders whilst having the opportunity to learn at a deeper level those areas of particular interest.


Designed similarly to the Duke of Edinburgh’s Award, the course is a series of challenges for learners to complete in order to earn points, all of which contribute towards Bronze, Silver, or Gold iDEA achievements. The programme is easy to access with simple registration and Small Business Saturday will be celebrating the achievements of small business participants throughout the year, including hosting extra special events and providing access to exclusive content.


Speaking about the new partnership, Nigel said “This is a fantastic opportunity for small businesses across the country, and I hope that as many as possible from Selby and Ainsty get involved. Estimates show that in the next two decades over 90% of jobs will involve digital elements, so it is great to see small businesses and their employees getting a head start. It is important to me that everybody in our area is given the best prospects for employability, and I am pleased that the skills provided in this scheme will help prepare people for future jobs.”


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